Up to sixteen hours a day we start each shift, cup of coffee in hand, by running your keywords through our monitoring tools. We see who’s saying what about your brand and how often. We see the moods, the problems, the issues, the criticisms and the praise. We check to see how we responded during the previous shift, and then we move into action.
We start responding - when appropriate - to every single blog post and tweet. Every status update and product review. Human to human. One on one. Our tools allow us to sort, prioritize and manage the workflow from agent to agent, from shift to shift - so no one falls through the cracks.
Now, we are your social media representative. Your online
rapid-response team. We’re taking care of your customers on your
behalf using the latest web tools in the hottest social networks.
See, you’ve armed us with enough information about your products
and services, and given us uncommon access to your highest tiers
of customer service - all the way up to your CMO’s cell phone
number. We enable transparency so your authenticity can shine
through us.
In addition to improved customer retention and an overall increase in brand affinity and karmic bliss, we deliver customized reports and analysis in real-time.
Conversation Reports. How many blog posts? How many tweets? What percentage was happy, neutral or mad? When were the spikes in conversation, how long did they last, and how influential were they in moving the needle? Stuff like that.
Customer Analysis. Who’s talking the most? What are they saying? Are they all saying the same thing? How influential are they? Who warrants extra attention?
While our prices will be customized to your organization's unique requirements,
we can say that we'll charge more than a $200/mo. license for do-it-yourself
software but less than:
The cost of training your staff in social media (or head-hunting)...
the overhead costs of these employees, including HR,
equipment, space, taxes, insurance and benefits...
the cost of licensing software for monitoring, responding,
workflow and analytics...
the cost of watching your PR agency wrestle with your
ad agency over who owns social media.